[ About ]

About me

Technology Shaped Around People
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[ DIGITAL TRANSFORMATION EXPERT | LECTURER | SPEAKER ]

About Dr. Mirheta Omerović Smajlović

I am a digital transformation expert and lecturer with a PhD focused on the strategic implications of digital transformation. My work explores the intersection of humans, technology, and society, with a strong emphasis on critical thinking, ethical reflection, and human-centered approaches.

Through lecturing and academic engagement, I contribute to discussions on how technology shapes our world and how it can be approached responsibly and thoughtfully.

[Academic Journey & International Background]

From Research to Real-World Impact

My academic journey spans some of Europe’s most dynamic learning environments, shaping a distinctly international perspective on technology and business. From Italy to Sweden to Germany, I developed a deep understanding of how different cultures approach innovation and transformation.

I studied at Ca’ Foscari University, Linköping University, University of Hohenheim, and the Technical University of Darmstadt, where I earned my PhD. This diverse academic foundation continues to influence how I approach digital transformation today — combining strategic thinking with a broad, cross-cultural mindset.

Fluent in Bosnian, Serbian, Croatian, German, English, and Italian, I engage effortlessly with international audiences across academic, professional, and executive contexts.

[ What Drives My Work ]

My Guiding Principles

A simple yet powerful framework designed to create real, lasting change — from vision to impact.

1. Human First:
Technology should always serve people — enhancing creativity, empathy, and human connection.
2. Purpose-Driven Change:
Discussions around digital transformation should consider long-term societal, ethical, and environmental impact.
2. Knowledge for All:
Research and knowledge must be shared to inspire and equip the next generation of innovators.
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[Teaching & Mentorship]

Educating and Empowering the Next Generation

In addition to lecturing, I actively mentor aspiring students – especially women entering technology and innovation.

Through mentoring, I aim to support individuals in developing clarity, confidence, and a deeper understanding of their paths. I believe education and knowledge-sharing play a key role in shaping future generations.